What We Do
We know that every mobile or online app must deliver a compelling user experience. But equally, it has to be fit-for-purpose and fully attuned with the client’s strategy – to promote brand values and awareness… enhance campaign impact… add real value to the product or service.
To achieve this we draw on long experience of interactive entertainment and games development. We bring a unique understanding of the subtle interdependence between the creative, technical and development processes.
Depending on client requirements, product design and target platforms, we will use in-house technology or tailor third-party technologies to ensure a cost-effective and technically appropriate solution for each project.
We work closely with our clients throughout the development process – from conception and specification, through project planning, design and build, to testing and deployment – to deliver on time and on budget, and to fully meet their expectations.
Merkur Ozeanien
A rich online collectors album for children to store their ocean animal collector cards in 8 diverse ocean scenes.
Card recognition enables children to effortlessly add new cards to their collection using their web cam. Gold cards unlock additional on-line content and augmented-reality provides an easy way for children to create amazing underwater scenes with the animals that they have collected. In-game diving masks and helments provide a fun way for children to capture a photograph of themselves with their submarine collection.
Carlsberg Can Catch
Optricks created the UK’s first mobile markerless augmented reality game: an interactive on-pack game triggered by the existing Carlsberg packaging. Can Catch was the UK’s largest mobile AR promotion, winning the AIB Creativity in Mobile award for 2010. The Can Catch iPhone game is available for download from the Apple App Store.
“...unique and highly innovative. On-pack promotion matched with augmented reality is brilliantly creative and is a first for a UK drinks brand which shows great innovation. …...pushes the boundaries of mobile communication.” Campaign Magazine
Buzz Lightyear Blast Off!
The web-based Augmented Reality experience created to provide an online dimenstion to premium Toy Story playing card gift packs to coincide with the release of Toy Story 3.
“Thx Optricks for the great Buzz Lightyear game! We are very pleased with the result” – Marco van Haaften (Business Development Manager, Cartamundi)
AR! Pirates
AR! Pirates is a fun and innovative augmented-reality first-person shooter that pits you against fleets of approaching pirate galleons, on the iPhone and Symbian Smartphones. Use your phone’s camera to shoot and sink ships before they reach the Captain’s treasure. Hours of frenetic gameplay with fleets of ships and power-ups.
“AR! Pirates is probably one of the best AR games money can buy at the moment” – Rouli, Games Alfresco
BBC iPlayer AR campaign.
To complement the BBC iPlayer TV promotional campaign, Optricks were commissioned by VML to produce three interactive AR experiences, where the users can discover TV or Radio programs of interest, virtually interact with the comedian Rufus Hound, and share the experiences with their friends.
“...most ambitious augmented reality campaign the BBC has ever produced.... We’ve received some great campaign results...” VML London
iTrump
A fuel-injected game involving strategy, tactics and luck of the cards!
iTrump is an exciting mix of two-player online racing with turn-based card game mechanics. Developed to augment printed trump card packs, the online game enables players to race Formula 1 cars, Touring cars or motorcycles against their friend around 3D race tracks. The use of web camera, physical cards and state-of-the-art card-recognition provides a seamless and intuitive gameplay experience.
Megakicks Photobooth
Wonderfully simple yet well executed AR 'face-in-photo' experience for fans of Megakicks, bringing an entertaining online dimension to German premiere league soccer collector cards.
Foil-packs of sticky-back 'blank' cards enable children to create their very own collector cards after printing out their online designs featuring themselves.