What is Augmented Reality?

Augmented Reality combines live camera images with real-time computer-generated content to create an augmented user experience

• creates a composite view on screen – a reality ‘augmented’ by computer images
• images can include sophisticated, interactive animation, live-feed text and data 
• runs live and in real-time 
• delivered over mobile, webcam or broadcast media 

Augmented Reality adds entertaining and engaging new dimensions to the interactive experience.